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If asked to rank their current and future needs wholesale nike air max shoes china , many managers of non-profit organizations would likely place branding at the bottom of the list. If asked why, some might reply: "I can't afford to undertake a major branding effort right now." That's the wrong answer. In today's competitive funding environment branding, or communicating the character or purpose of an organization wholesale nike shoes china , is more important than ever.
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Reason #1: Branding Instills Discipline
Any branding effort should begin with a careful analysis of whether an organization's mission is truly aligned with its activities. Is the organization delivering on its promises? If it isn't, it has a big problem. Non-profits that have strong brands do what they say and say what they do. A branding effort can help a wayward organization correct its course.
Reason #2: Effective Branding Improves Clarity
Potential funders and members are more willing to donate time and money to organizations they understand and support. A non-profit with a strong brand will have an easier time communicating its mission and value.
Reason #3: Branding Increases Quality
Organizations with weak brands often deliver poor service. Those that provide high quality products and services have strong brands and intense customer loyalty. Undergoing a branding effort can force a non-profit to carefully evaluate the quality of its offerings and improve where necessary.
Reason #4: Branding Can Motivate Staff and Volunteers
Staff and volunteers that identify with and support an organization's mission are more motivated and engaged. Organizations with strong brands are in a better position to inspire and activate these important human resources.
Reason #5: Branding Benefits A Non-Profit's Constituents
A non-profit's constituents can only benefit from an organization that has a clear mission wholesale nike air max trainers , high-quality service and motivated staff or volunteers. This is the number-one reason organizations should consider undertaking a branding effort.
Clearly branding is critically important. Non-profits can't afford to neglect this important activity if they want to ensure they are operating and communicating as efficiently and clearly as possible.
(c) Fard Johnmar
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Jumbo mortgage loans offer as many financing options as a conventional mortgage loan. You can pick from a fixed-term loan to an ARM with one to ten years until rates lock in. You can also put zero down, have unverified income and assets wholesale nike trainers china , or no ratio test.
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